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  <title>i ii concept — Insights</title>
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  <description>Ideas, methods and field notes from i ii concept.</description>
  <language>en</language>
  <item>
    <title>Scaling a Restaurant Brand Without Losing Its Soul</title>
    <link>https://www.i-iiconcept.com/en/insights/scaling-a-restaurant-brand</link>
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    <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
    <description>How we turn one flagship's magic into a repeatable multi-site F&amp;B system — without flattening what made the first room work.</description>
    <category>fnb</category>
  </item>
  <item>
    <title>Designing the Post-Pandemic Headquarters</title>
    <link>https://www.i-iiconcept.com/en/insights/post-pandemic-headquarters</link>
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    <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
    <description>When the office no longer has to hold every desk every day, what is it actually for? A brief for the headquarters people choose to travel to.</description>
    <category>office</category>
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  <item>
    <title>How We Work: The i ii concept Method test</title>
    <link>https://www.i-iiconcept.com/en/insights/how-we-work-the-method</link>
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    <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
    <description>Good interiors are not designed in one heroic gesture. They are argued into existence, detail by detail. A look inside how we work.</description>
    <category>studio</category>
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